All The Way, the debut full-length from Growing on The Social Registry, concludes an epic trip. Through six tracks Kevin Doria and Joe DeNardo complete the conceptual arc initiated on their 2006 album, Color Wheel. If we still bought into genres, we would say that this record finally achieves a perfect balance of noise and pop, yet what we can say is that you’ll potentially hum melodies long after your headphones are out. Recorded by Barry London at his Ocropolis Studio during the 2007-08 winter, All The Way sounds like some sort of frozen urban chaos taking place at a superclub on another planet.
Opener “Green Flag” sets the record’s tone. Instead of keeping the form free, a crunchy guitar texture oscillates through a drum machine, setting a distinct and danceable rhythm that forms the foundation for tone bubbles to peel off the edges of your speakers. The next track, “Wrong Ride,” might remind the listener of a never-ending roller coaster ascent – mixing subtle dub elements with interweaving sound sculptures reminiscent of The Field. “Lens Around” continues to touch on abstract, whip-like dance rhythms in a refreshing organic context as the propulsive low-end mixes with a watery, melodic lead. “Rave Pie Only” takes the band’s percussive exploration to its extreme – sounding akin to Total Life (solo project of Kevin Doria). The track throbs with a four-to-the-floor pulse that could conceivably stun listeners with how far the band has come from their fluid beginnings.